Demetrios Vakratsas
Title:
Full Professor | Bensadoun Faculty Scholar
Department:
Desautels Faculty of Management
Fields:
Management
Marketing / Consumer Behaviour
Statistics
Areas of expertise:
Consumer response to firms' promotional and advertising strategies; internet marketing; marketing of financial services; strategic market entry decisions made by firms.
Language(s) spoken:
English
Greek
Language(s) written:
English
Greek
Media availability:
Print
Radio
Television
