Montreal Gazette - Many consumers eager to embrace Target

News

Published: 15Jan2011

The loss of an iconic Canadian brand name such as Zellers might bother some people, but many others are simply looking forward to it being replaced with a better shopping alternative…

Louis Gialloreto, a retail and brand-management expert with McGill University in Montreal, said there is minimal sentimentality among Canadians with regard to Canadian-owned stores or those they grew up with.