SciComm Workshop: Sharpening Your Message

Thursday, November 18, 2021 15:00to17:00
Free admission, registration required.

Register for the workshop (Deadline Nov. 17 at 5:00 p.m. EST)

Free virtual event, registration required. Zoom link will be sent shortly after registration.

Want to communicate about your research more effectively and clearly? Take part in HBHL’s interactive science communication workshop to learn how to better convey your messages in person and online.


Krystle van Hoof3:00 - 4:00 p.m.: Krystle van Hoof

Do you want journalists to use you as a go-to expert in your field (and ensure they write what you want them to write about?) Do you want to improve uptake of your research among knowledge users? In this interactive workshop, you will learn how to build and sharpen your message for a variety of knowledge user audiences (including journalists) and how to give a good interview to the media that will keep them coming back to you.



Over the past two decades, Krystle has held a variety of leadership positions within the non-profit sector, the federal government and the United Nations—most recently as Assistant Director of the Canadian Institutes of Health Research, Institute of Gender and Health. She has been recognized for her skills in change management and team building and has a wealth of experience defining strategic goals and guiding day-to-day operations, including the administration of complex financial systems in the health research environment. An expert in knowledge translation, Krystle has led communications departments for two Canadian associations—work that has been recognized with national awards.

Chris Maskell

4:00 - 5:00 p.m.: Chris Maskell

What makes some messages pop and others get buried under all the other content we see? Learn straightforward methods and useful tools to better structure your social media content, website posts, PowerPoints, promo visuals and other online content to get your messages across quickly and clearly.



Before coming to HBHL, Chris worked as a Senior Communications & Production Coordinator at the Schulich School of Music of McGill University. He has written for CBC Music and the Ottawa Citizen JazzBlog and has worked as an assistant producer for CBC Music. Chris combines his passion for art and technology through his work as a freelance photographer and videographer.

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