Air Canada moves to a new loyalty program after 2020


After 2020, Air Canada plans to be running its own in-house loyalty program instead of sticking with Aeroplan. So, what does that mean?

For now, not much. Aeroplan members have plenty of time to use up their points. But once Air Canada shifts to its new plan, there are several possibilities.

Desautels Professor Karl Moore believes that Aeroplan and Air Canada will work to make the transition as painless as possible, since maintaining loyalty is the point of these programs in the first place. So, expect to see developments designed to keep people flying Air Canada and its partners.

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