The pandemic forced brick and mortar retailers like ALDO to reimagine what a physical retail space can be: CEO David Bensadoun

The pandemic hit brick and mortar retailers hard. Lockdowns pushed consumers toward e-commerce websites. ALDO was forced to close more than 250 stores, but it rapidly pivoted its business model to accommodate changing retail trends, says ALDO CEO David Bensadoun, who spoke to undergraduate and graduate students from Professor Marie Josée Lamothe's classes at the Bensadoun School of Retail Management.