Indigo’s survival in a competitive industry

News

Professor Karl Moore interviews CEO and Founder of Indigo Books to discuss Indigo’s business strategy and survival methods in a rapidly evolving and competitive industry.

Reisman discusses the challenges and successes faced over the years and reveals the strategy behind transforming Indigo stores into a cultural space, rather than a typical bookstore.

Read more about Indigo’s success and future plans in the article.