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Careers in Advertising (3rd ed.)

Code: 
4.63
ID: 
11 182
Author: 
Pattis, S. William
ISBN: 
0071430490
Fee: 
15.16
Fee Currency: 
Canadian dollar
Year: 
2003
Publisher: 
McGraw-Hill
Place of Publication: 
Toronto, ON
Canada
Description: 
3rd edition. Contents: The evolution of advertising. Your career in creative services. Account services: Putting it all together. Media services: Finding the right audience. Research: Defining the consumer. Opportunities in traffic and print production. Agency management and administration. The corporate side: advertising and brand management. Working for a media company. Public relations, publicity, sales promotion, and direct mail. Getting a job and moving ahead.
Reserved: 
No
Missing: 
No
Location: 
Brown Building
Status: 
In
Language: 
English
Date Entered: 
Wednesday, December 7, 2011
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