Career Diary of Marketing Director: Thirty Days Behind the Scenes With a Professional Gardner's Career Diaries
Code: 4.63
Author: Bahr, Christa
ISBN: 978-1-58965-045-9
Year: 2006
Description: This books describes the 30-day journey in the life of a marketing director at a global printing company. The author takes you through the creative process of developing a new product from thought to marketplace as well as the challenges and rewards of working directly with the world's largest retailers. The diary describes the day-to-day activities of working within a creative department and with sales reps. The author also details the challenges of meeting deadlines and budgets in a corporate environment.
Reserved: No
Location: Brown Building
Language: English