How to Write Successful Fundraising Letters (2nd Ed.)
Code: 4.351
Author: Warwick, Mal
ISBN: 978-0-7879-9908-7
Year: 2007
Description: Writing from extensive experience in guiding companies and organizations through fund-raising efforts, Warwick offers detailed advice and analysis along with copious examples and instructive case studies. The well-organized instructions include the planning of whole campaigns, the phrasing of appeals, composition and punctuation, information packets, and follow-up. In a time when fund-raising is perquisite to nearly all professions and organizations. The book comes with a CD.
Reserved: No
Location: Brown Building
Language: English