Focus Groups: A Step-By-Step Guide (3rd Ed.)
Code: 0.11
Author: Bader, Gloria A., & Rossi, Catherine A.
ISBN: 0-9664708-7-7
Year: 2001
Description: 'Provides sample agendas, checklists, and a case study. Roles and tasks of all those responsible for conducting focus groups are described. A new chapter on the use of the Internet and technology is included.'
Reserved: Yes
Location: Brown Building
Language: English