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CCTR 449 Transcreation (English to Spanish) (1.5 credits)

Offered by: Translation (School of Continuing Studies)

Overview

Translation : Introduction to English-to-Spanish translation and transcreation of marketing collateral and communications materials, with a focus on consumer goods and online platforms, including an introduction to the basics of search engine optimization-friendly content for translators. Survey of the specificities of online communication in translation in terms of readability and purpose. Translation exercises include Web pages, e-commerce sites and social media posts. Emphasis on understanding the hybrid role of the online community or social media manager in a multicultural and multilingual global context.

Terms: This course is not scheduled for the 2022-2023 academic year.

Instructors: There are no professors associated with this course for the 2022-2023 academic year.

  • Prerequisite(s): CCTR 335 or CCTR 360

  • 1. The languages of instruction of this course are Spanish and English.

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