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MRKT 671 Advanced Marketing Analytics (1.5 credits)

Offered by: Management (Desautels Faculty of Management)

Administered by: Graduate Studies

Overview

Marketing : The course will introduce students to advanced marketing analytic techniques available to managers and give them hands-on experience on using these with actual datasets. The major learning vehicle will be lectures with step-by-step exposition of analytical techniques with actual data. These will be then complemented with cases involving data analysis. Topics covered include customer and product analytics techniques.

Terms: This course is not scheduled for the 2022-2023 academic year.

Instructors: There are no professors associated with this course for the 2022-2023 academic year.

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