Minerva Class Scheduling Visit Minerva Class Schedule for course dates & times.

McGill.ca / Overview / All Courses
important

Note: This is the 2022–2023 eCalendar. Update the year in your browser's URL bar for the most recent version of this page, or jump to the newest eCalendar.

CMRK 321 Integrated Marketing Communications (3 credits)

Offered by: Global & Strategic Comm. (School of Continuing Studies)

Overview

CMRK : Marketing communications mix: advertising (in both traditional and digital media), publicity, promotion, creative tactics, direct marketing, marketing-oriented public relations, buzz creation, and sponsorships. Communication theory and ethical practice. Use and effects of social media

Terms: Winter 2023

Instructors: Ferraez Morlet, Diana Veronica (Winter)

Back to top