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CMRK 320 Principles of Consumer Behaviour (3 credits)

Offered by: Global & Strategic Comm. (School of Continuing Studies)

Overview

CMRK : Foundational and emerging concepts of consumer behaviour. Perception, learning, attitude formation and change, decision-making, social influences, motivations, values, lifestyle, geo-demographics and the dynamics of reference groups in social media. Ethical and responsible use of digital marketing tools.

Terms: Winter 2023

Instructors: Gardner Gregory, Kevin (Winter)

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