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MRKT 453 Advertising and Media (3 unités)

Offered by: Gestion (Faculté de gestion Desautels)

Vue d'ensemble

Marketing : Elements of an integrated marketing communications plan that engages consumers across different touch points, and achieves the communication objectives of the brand.

Terms: Automne 2021, Hiver 2022

Instructors: Vakratsas, Demetrios (Fall)

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