Certificat en marketing (30 unités)

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Offert par : Développement de carrière et perfectionnement professionnel     Grade : Certificate in Marketing

Exigences du programme

Le certificat prépare à une carrière dans un domaine clé du marketing et donne les atouts nécessaires pour comprendre et exploiter les publications récentes sur le marketing.

Nota : Les cours associés ne sont assortis d’aucune unité retenue dans le calcul des exigences du programme.

Cours associé

  • CMSC 101 College Algebra and Functions (3 unités) *

    Offert par : Développement de carrière et perfectionnement professionnel (School of Continuing Studies)

    Vue d'ensemble

    Management Science (CCE) : Linear and quadratic functions, exponential and logarithmic functions, applications. Sequences and series, mathematics of finance. Permutations and combinations. Introduction to probability. Matrices and systems of linear equations.

    Trimestres : Automne 2012, Hiver 2013, Été 2013

    Chargés de cours : Hang Lau, Charles Roth (Fall) Paul Chouha, Charles Roth, Victor Gavrin (Winter) Hang Lau (Summer)

    • Prerequisite: CMSC 000 Foundations of Mathematics or Diagnostic Test

* ou l'exemption par un examen

Cours obligatoires (21 unités)

  • MGCR 211 Introduction to Financial Accounting (3 unités)

    Offert par : Management (Desautels Faculty of Management)

    Vue d'ensemble

    Management Core : The role of financial accounting in the reporting of the financial performance of a business. The principles, components and uses of financial accounting and reporting from a user's perspective, including the recording of accounting transactions and events, the examination of the elements of financial statements, the preparation of financial statements and the analysis of financial results.

    Trimestres : Automne 2012, Hiver 2013, Été 2013

    Chargés de cours : Kimberly Ryan, Brian Lindsay Davies, Edward Bierbrier, Ralph Cecere, Julia Scott, Erica Pimentel (Fall) Kimberly Ryan, Edward Bierbrier, Samantha Welscheid, David Farber, Walter Moschella (Winter) Ahmad Hammami, Edward Bierbrier, Karen Zajdman-Borden (Summer)

    • Continuing Studies: requirement for CMA, CGA, the EA of AACI, and the Institute of Internal Auditors

  • MGCR 273 Introductory Management Statistics (3 unités)

    Offert par : Management (School of Continuing Studies)

    Vue d'ensemble

    Management Core : Descriptive statistics, probability, random variables, binomial, poisson, normal distributions, sampling distribution of the mean, estimation, hypothesis testing, analysis of variance, tests of goodness of fit, simple linear regression, non-parametric statistics. Use of computer statistics package (no computer background needed). Application to problems in business and management.

    Trimestres : Automne 2012, Hiver 2013, Été 2013

    Chargés de cours : Claude Gravel (Fall) Claude Gravel (Winter) Claude Gravel (Summer)

    • Prerequisite: CMSC 101 College Algebra and Functions or Diagnostic Test

    • Requirement for the Institute of Internal Auditors, CMA and CGA

  • MGCR 352 Marketing Management 1 (3 unités)

    Offert par : Management (Desautels Faculty of Management)

    Vue d'ensemble

    Management Core : Introduction to marketing principles, focusing on problem solving and decision making. Topics include: the marketing concept; marketing strategies; buyer behaviour; Canadian demographics; internal and external constraints; product; promotion; distribution; price. Lectures, text material and case studies.

    Trimestres : Automne 2012, Hiver 2013, Été 2013

    Chargés de cours : Robert Mackalski, Anne-Sophie Chaxel, Emine Sarigollu, Sameer Mathur, Charles Royce, Bruno Delorme, Hamid Etemad (Fall) Saurabh Mishra, Chun Qiu, Fabienne Cyrius, Robert Mackalski, Ralph Nobel, Charles Royce (Winter) Wei-Lin Wang, Bruno Delorme (Summer)

    • Continuing Studies: requirement for the Institute of Internal Auditors, and the Canadian Institute of Management

  • MRKT 354 Marketing Management 2 (3 unités)

    Offert par : Management (Desautels Faculty of Management)

    Vue d'ensemble

    Marketing : The decision areas in marketing. Emphasis on the use of marketing theory and concepts in the solution of realistic marketing problems. Decision making in a marketing context using cases, some of which will be computer assisted, and readings.

    Trimestres : Automne 2012, Hiver 2013

    Chargés de cours : George Dracopoulos, Billy Mandelos (Fall) Min Ha Hwang, George Dracopoulos, Wendy Ilse Keller (Winter)

  • MRKT 357 Marketing Planning 1 (3 unités) *

    Offert par : Management (Desautels Faculty of Management)

    Vue d'ensemble

    Marketing : Marketing Planning is designed as a capstone to previous marketing courses; Structured approach to developing a marketing plan, proceeding from corporate mission and objectives through to detailed marketing mix programs. Lectures, discussions and cases. A field project provides marketing planning experience.

    Trimestres : Automne 2012, Hiver 2013

    Chargés de cours : Ronald Duerksen (Fall) Robert H S Soroka, Bruno Delorme (Winter)

    • Prerequisites: MRKT 354, MRKT 451, and MRKT 452 (Continuing Studies: or Departmental approval)

    • Restriction: Management: U3 students only

  • MRKT 451 Marketing Research (3 unités)

    Offert par : Management (Desautels Faculty of Management)

    Vue d'ensemble

    Marketing : Theoretical techniques and procedures common in marketing research. Topics include: research design, sampling, questionnaire design, coding, tabulating, data analysis (including statistical techniques). Specialized topics may encompass advertising, motivation and product research; forecasting and location theory.

    Trimestres : Automne 2012, Hiver 2013

    Chargés de cours : Steven Letovsky, Myung-Soo Jo (Fall) Min Ha Hwang (Winter)

  • MRKT 452 Consumer Behaviour (3 unités)

    Offert par : Management (Desautels Faculty of Management)

    Vue d'ensemble

    Marketing : A study of basic factors influencing consumer behaviour. Attention is focused on psychological, sociological and economic variables including motivation, learning, attitude, personality, small groups, social class, demographic factors and culture, to analyze their effects on purchasing behaviour.

    Trimestres : Automne 2012, Hiver 2013, Été 2013

    Chargés de cours : Paul Mirshak, Elana Michelle Cooperberg, Ashesh Mukherjee (Fall) David Lewis Moscovitz, Elana Michelle Cooperberg (Winter) Charles Royce (Summer)

* À suivre comme dernier cours dans le cadre du certificat

Cours complémentaires (9 unités)

9 unités parmi les cours suivants :

  • BUSA 464 Management of Small Enterprises (3 unités)

    Offert par : Management (Desautels Faculty of Management)

    Vue d'ensemble

    Business Admin : The distinctive characteristics, risks, opportunities and rewards inherent in the ownership and management of a small enterprise. It will assist students in judging the appropriateness of an entrepreneurial career and in selecting and timing a specific venture.

    Trimestres : Automne 2012, Hiver 2013

    Chargés de cours : David Horowitz (Fall) David Horowitz, Egberto De Medeiros, James F O Farrell (Winter)

  • MGCR 382 International Business (3 unités)

    Offert par : Management (Desautels Faculty of Management)

    Vue d'ensemble

    Management Core : An introduction to the world of international business. Economic foundations of international trade and investment. The international trade, finance, and regulatory frameworks. Relations between international companies and nation-states, including costs and benefits of foreign investment and alternative controls and responses. Effects of local environmental characteristics on the operations of multi-national enterprises.

    Trimestres : Automne 2012, Hiver 2013, Été 2013

    Chargés de cours : Nicholas Matziorinis, Hermann Juergens, John Saba (Fall) Sujata Madan, Nicholas Matziorinis, John Saba (Winter) John Saba (Summer)

  • MRKT 355 Services Marketing (3 unités)

    Offert par : Management (Desautels Faculty of Management)

    Vue d'ensemble

    Marketing : Services are fleeting and involve direct contact between the supplier and the buyer. Inventories disappear every time an aircraft takes off or the night passes for an hotel. Yet services have become the largest sector in modern Western economy and their importance shows every sign of continuing to grow. This course focuses on the key differences between product and services marketing and the skills that are necessary for the services sector.

    Trimestres : Automne 2012, Hiver 2013

    Chargés de cours : Mary Dellar (Fall) Mary Dellar (Winter)

  • MRKT 434 Topics in Marketing 1 (3 unités)

    Offert par : Management (Desautels Faculty of Management)

    Vue d'ensemble

    Marketing : Current topics in marketing.

    Trimestres : Automne 2012, Été 2013

    Chargés de cours : Bruno Delorme (Fall) Robert Mackalski (Summer)

  • MRKT 453 Advertising Management (3 unités)

    Offert par : Management (Desautels Faculty of Management)

    Vue d'ensemble

    Marketing : Surveys advertising and promotion in Canadian context. Examines activities as they relate to advertisers, the advertising agency and media. Stresses advertising by objectives as the approach to developing strategy and tactics. Real examples from current campaigns are the focal point of class discussions.

    Trimestres : Automne 2012, Hiver 2013

    Chargés de cours : Mary Dellar (Fall) Steven Letovsky, Mary Dellar (Winter)

    • Prerequisite: MRKT 452

    • Prerequisite (Continuing Studies): MGCR 352; MRKT 452 or Departmental approval

    • Note: Continuing Studies section-check Calendar

  • MRKT 455 Sales Management (3 unités)

    Offert par : Management (Desautels Faculty of Management)

    Vue d'ensemble

    Marketing : Responsibilities of the sales manager as they relate to the sales force. These include the selection of process, training alternatives, compensation and incentive plans, supervision and evaluation and budgeting and forecasting. Case studies and discussions of sales force models are used.

    Trimestres : Automne 2012, Hiver 2013

    Chargés de cours : David Lewis Moscovitz (Fall) Lee Desrosiers, David Lewis Moscovitz (Winter)

  • MRKT 456 Business to Business Marketing (3 unités)

    Offert par : Management (Desautels Faculty of Management)

    Vue d'ensemble

    Marketing : Decision-making and management of the marketing effort in a business to business (b-to-b) context, including the b-to-b marketing system; b-to-b purchasing; researching the b-to-b market; product, price distribution, selling and advertising decisions; strategies for business markets.

    Trimestres : Ce cours n’est pas au programme de l’année universitaire 2012-2013.

    Chargés de cours : Aucun professeur n’est associé à ce cours pour l’année universitaire 2012-2013.

  • MRKT 483 International Marketing Management (3 unités)

    Offert par : Management (Desautels Faculty of Management)

    Vue d'ensemble

    Marketing : Marketing management considerations of a company seeking to extend beyond its domestic market. Required changes in product, pricing, channel, and communications policies. Attention to international trade and export marketing in the Canadian context.

    Trimestres : Automne 2012, Hiver 2013

    Chargés de cours : Hamid Etemad (Fall) Hamid Etemad (Winter)

School of Continuing Studies—2012-2013 (dernière mise à jour avr. 29, 2013) (Limitation de responsabilité)