MRKT 355 Services Marketing (3 unités)

Nota : Ceci est la version 20122013 de l’annuaire électronique. Veuillez mettre à jour l’année dans la barre d’adresse de votre navigateur pour une version plus récente de cette page, ou cliquez ici pour consulter l'annuaire la plus récente.

Offert par : Management (Desautels Faculty of Management)

Vue d'ensemble

Marketing : Services are fleeting and involve direct contact between the supplier and the buyer. Inventories disappear every time an aircraft takes off or the night passes for an hotel. Yet services have become the largest sector in modern Western economy and their importance shows every sign of continuing to grow. This course focuses on the key differences between product and services marketing and the skills that are necessary for the services sector.

Trimestres : Automne 2012, Hiver 2013

Chargés de cours : Mary Dellar (Fall) Mary Dellar (Winter)