
For several years he wrote and performed in children's television. Then he taught at the University of Winnipeg for eight years before beginning his current position at McGill University, where he has been an Associate Professor in the Department of Psychology since 1998. He has served as the Chair of the Social and Personality Psychology section of the Canadian Psychological Association, and as Associate Editor of the Personality and Social Psychology Bulletin.
His research has been supported by the Social Sciences and Humanities Research Council of Canada (SSHRC), the Fonds québécois de la recherche sur la société et la culture (FQRSC), and the Canadian Institutes of Health Research (CHIR).