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The Science Behind Willpower vs. Tastebuds

12 Jul 2025

This article was first published in The Montreal Gazette.

Bet you can’t eat just one!

3 Nov 2023

A couple of years ago we carried out a simple experiment. We put a bowl of mini doughnuts and a bowl of apples in front of my office with a sign “free to take.” I’ll let you guess which disappeared...

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