Frictionless shopping pays off

Published: 17 June 2021

As convenient becomes more synonymous with contactless, Professor Saibal Ray, Academic Director of the Bensadoun School of Retail Management, sees a wealth of opportunity for retailers to innovate.

By providing more digital options, both in-store and online, retailers can set the stage for a boost in sales and customer loyalty that exceeds their investment in technology upgrades.

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