Former Desautels professor Kunal Basu explores human experience through fiction

An author’s job is to empathize, to go outside of their world to explore and understand. To indulge in life, and not be judgmental – to immerse yourself as much as possible. Kunal Basu has used this approach to author a series of best-selling novels that explore diverse experiences, from 6th-century painters to contemporary sex workers in India.

Prof. Karl Moore spoke with the former McGill associate professor of marketing for Forbes.com, and Basu encouraged would-be authors not to fuss about creativity, but to embrace life. For Basu, the initial impulse for a story comes out of an unstructured, reflective kind of mind. The less focused the mind, the more creative he can be.