Booming niche for luxury retail

Published: 1 December 2021

Sequoia Capital recently valued the luxury fashion e-commerce platform, Ssense, at $4.1 billion. Charles de Brabant, Executive Director of the Bensadoun School of Retail Management, attributes the company’s success to its ability to appeal to its Gen Z and millennial target audience. This decision is a marked contrast to many other luxury retailers who try to satisfy too many consumer groups, he says.


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