Aldo Bensadoun gives master class at Bensadoun School of Retail Management

Published: 8 November 2022

Aldo Bensadoun began his career at a chemical company, but that didn’t align with his values – or his vision. The entrepreneur launched ALDO in 1972, with a vision of love, respect, and integrity. Fifty years later, the company has more than 3,000 stores around the world. This October, he stopped by the Bensadoun School of Retail Management to share this journey with students in the Master of Management in Retailing (MMR) program. In a master class called ‘Crafted with Love’ he shared some of his life experiences and insights into the ever-shifting retail industry, and why it’s important to give back to the community – as Bensadoun himself did through his generous donation to the school that now bears his family name.

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