Updated: Mon, 07/22/2024 - 15:29

Gradual reopening continues on downtown campus. See Campus Public Safety website for details.

La réouverture graduelle du campus du centre-ville se poursuit. Complément d'information : Direction de la protection et de la prévention.

MRKT 452 Consumer Behaviour (3 credits)

Offered by: Management (Desautels Faculty of Management)

Overview

Marketing : A study of basic factors influencing consumer behaviour. Attention is focused on psychological, sociological and economic variables including motivation, learning, attitude, personality, small groups, social class, demographic factors and culture, to analyze their effects on purchasing behaviour.

Terms: Fall 2024, Winter 2025

Instructors: Mukherjee, Ashesh (Fall) Dellar, Mary (Winter)

  • Prerequisite: MGCR 352 or permission of Instructor and approval of the BCom Office

  • Restrictions: Restricted to U2 and U3 students.

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