MGCR 352 Principles of Marketing (3 credits)

Offered by: Management (Desautels Faculty of Management)


Management Core : Introduction to marketing principles, focusing on problem solving and decision making. Topics include: the marketing concept; marketing strategies; buyer behaviour; Canadian demographics; internal and external constraints; product; promotion; distribution; price. Lectures, text material and case studies.

Terms: Fall 2024, Winter 2025

Instructors: Etemad, Hamid; Aronovitch, Aviva (Fall) Doré, Bruce; Zhao, Clarice (Winter)

  • Restrictions: Open to U1, U2, U3 students.

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