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CMRK 322 Basics of Service Marketing (3 unités)

Offered by: Global & Strategic Comm. (École d’éducation permanente)

Vue d'ensemble

CMRK : Differences between marketing of products and of services. Marketing mix for service business. Balance of supply and demand. Permissible nature of a service in relation to time. Value and quality of services. Managing service operations. Customer satisfaction.

Terms: Hiver 2023

Instructors: Riman, Tarek (Winter)

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