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CMRK 225 Marketing Statistics and Research (3 unités)

Offered by: Global & Strategic Comm. (École d’éducation permanente)

Vue d'ensemble

CMRK : Basic statistics for marketing research. Qualitative and quantitative data collection techniques, traditional and digital. Use of secondary on-line data: determining reliability, interpretation, analysis.

Terms: Automne 2022

Instructors: Di Luzio, Linda (Fall)

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