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CMRK 200 Fundamentals of Marketing (3 unités)

Offered by: Global & Strategic Comm. (École d’éducation permanente)

Vue d'ensemble

CMRK : Fundamental theories and principles of strategic marketing. Role of the marketing professional in the corporate environment. Applications of marketing practices to new businesses. Development of a marketing plan.

Terms: Automne 2022, Hiver 2023

Instructors: Royce, Charles (Fall) Royce, Charles (Winter)

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