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CPRL 225 Social and Traditional Media Relations (3 unités)

Offered by: Développement de carrière et perfectionnement professionnel (École d’éducation permanente)

Vue d'ensemble

Relations publiques : Organizations must communicate with diverse publics against the background of a rapidly changing media landscape. With the increasing presence of digital (including social) media, publics are both fragmenting and coalescing in new ways. This course will cover the context, theory and best practices that are evolving as a result.

Terms: Hiver 2022

Instructors: Durocher, Andre (Winter)

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