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CPRL 220 Fundamentals of Fund-Raising (3 unités)

Offered by: Développement de carrière et perfectionnement professionnel (École d’éducation permanente)

Vue d'ensemble

Relations publiques : Current status of fund-raising and philanthropy in Canada. Donor motivations, strategies for attracting support from different donor audiences, development of fund-raising campaigns for not-for-profits, charitable foundations, para-public and public-sector organizations. Role of donor organizations. Theoretical knowledge, technical skills and ethical considerations.

Terms: Automne 2021

Instructors: Lynch, Shaun (Fall)

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