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CMR2 549 Strategic Selling (3 unités)

Offered by: Développement de carrière et perfectionnement professionnel (École d’éducation permanente)

Vue d'ensemble

Marketing : Theories and practices of personal selling. Principles of sales management. Customer experience. organizational sales strategy, development of relationship, product, customer and presentation strategies, sales team management, measurement of service quality, feedback research, and management of customers’ expectations.

Terms: This course is not scheduled for the 2021-2022 academic year.

Instructors: There are no professors associated with this course for the 2021-2022 academic year.

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