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CGM2 520 Sales Management and Negotiation Strategies (3 unités)

Offered by: Développement de carrière et perfectionnement professionnel (École d'éducation permanente)

Vue d'ensemble

Gestion : Application of principles and theories of sales management for large, medium, and small-sized enterprises. Focus on crystallizing a venture’s customer value proposition to develop effective sales strategies to achieve business and marketing objectives. Strategies for personal selling, team selling, and online and offline selling as well as B-to-B and B-to-C models. Business negotiation strategies.

Terms: Automne 2021

Instructors: Sacksner, Jeffrey (Fall)

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