Minerva Class Scheduling Visit Minerva Class Schedule for course dates & times.

Dernières mises à jour en lien avec la COVID-19 disponibles ici.
Latest information about COVID-19 available here.

MRKT 456 Business to Business Marketing (3 credits)

Offered by: Management (Desautels Faculty of Management)

Overview

Marketing : Decision-making and management of the marketing effort in a business to business (b-to-b) context, including the b-to-b marketing system; b-to-b purchasing; researching the b-to-b market; product, price distribution, selling and advertising decisions; strategies for business markets.

Terms: This course is not scheduled for the 2021-2022 academic year.

Instructors: There are no professors associated with this course for the 2021-2022 academic year.

Back to top