Minerva Class Scheduling Visit Minerva Class Schedule for course dates & times.

Dernières mises à jour en lien avec la COVID-19 disponibles ici.
Latest information about COVID-19 available here.

MRKT 365 New Products (3 credits)

Offered by: Management (Desautels Faculty of Management)

Overview

Marketing : New products will follow the new product introduction process from idea generation to post introduction. It will use ideas developed in marketing, production and policy. It will use cases and projects and will involve a real life new product project. In the average firm today, 40% of sales come from products not being sold five years ago. The ability of the firm to innovate is at the heart of long term success.

Terms: Winter 2022

Instructors: There are no professors associated with this course for the 2021-2022 academic year.

Back to top