Minerva Class Scheduling Visit Minerva Class Schedule for course dates & times.

Dernières mises à jour en lien avec la COVID-19 disponibles ici.
Latest information about COVID-19 available here.

CMRK 320 Principles of Consumer Behaviour (3 credits)

Offered by: Career & Professional Develop (School of Continuing Studies)

Overview

CMRK : Foundational and emerging concepts of consumer behaviour. Perception, learning, attitude formation and change, decision-making, social influences, motivations, values, lifestyle, geo-demographics and the dynamics of reference groups in social media. Ethical and responsible use of digital marketing tools.

Terms: Winter 2022

Instructors: Gardner Gregory, Kevin (Winter)

Back to top