Minerva Class Scheduling Visit Minerva Class Schedule for course dates & times.

Dernières mises à jour en lien avec la COVID-19 disponibles ici.
Latest information about COVID-19 available here.

CMR2 548 Processes of Marketing Research (3 credits)

Offered by: Career & Professional Develop (School of Continuing Studies)


Marketing : Comprehensive review of statistics, with emphasis on key issues required to understand and communicate marketing information: descriptive statistics, measures of central tendency, theory of probability, normal distributions, hypothesis testing, correlation and regression. Marketing research: qualitative and quantitative data collection techniques, interpretation of secondary on-line research.

Terms: Fall 2021

Instructors: Letovsky, Steven (Fall)

Back to top