CMRK 325 Global Marketing (3 credits)

Offered by: Career & Professional Develop (School of Continuing Studies)

Overview

CMRK : Issues faced by businesses when entering and operating in foreign markets: changes in product, pricing, channels, and communications policies. Export marketing in the Canadian context.

Terms: Winter 2019, Summer 2019

Instructors: Mary Dellar (Winter) Lee Desrosiers (Summer)