CMRK 225 Marketing Statistics and Research (3 credits)

Offered by: Career & Professional Develop (School of Continuing Studies)

Overview

CMRK : Basic statistics for marketing research. Qualitative and quantitative data collection techniques, traditional and digital. Use of secondary on-line data: determining reliability, interpretation, analysis.

Terms: Fall 2018, Winter 2019

Instructors: Linda Di Luzio (Fall) Steven Letovsky (Winter)