CMRK 200 Fundamentals of Marketing (3 credits)

Offered by: Career & Professional Develop (School of Continuing Studies)

Overview

CMRK : Fundamental theories and principles of strategic marketing. Role of the marketing professional in the corporate environment. Applications of marketing practices to new businesses. Development of a marketing plan.

Terms: Fall 2018, Winter 2019, Summer 2019

Instructors: Mary Dellar (Fall) Charles Royce (Winter) Mary Dellar (Summer)