CMRK 200 Fundamentals of Marketing (3 unités)

Offered by: Développement de carrière et perfectionnement professionnel (École d'éducation permanente)

Vue d'ensemble

CMRK : Fundamental theories and principles of strategic marketing. Role of the marketing professional in the corporate environment. Applications of marketing practices to new businesses. Development of a marketing plan.

Terms: Automne 2018, Hiver 2019, Été 2019

Instructors: Mary Dellar (Fall) Charles Royce (Winter) Mary Dellar (Summer)