CMRK 322 Basics of Service Marketing (3 credits)

Offered by: Career & Professional Develop (School of Continuing Studies)


CMRK : Differences between marketing of products and of services. Marketing mix for service business. Balance of supply and demand. Permissible nature of a service in relation to time. Value and quality of services. Managing service operations. Customer satisfaction.

Terms: Winter 2019

Instructors: Steven Letovsky (Winter)