CMRK 321 Integrated Marketing Communications (3 credits)

Offered by: Career & Professional Develop (School of Continuing Studies)

Overview

CMRK : Marketing communications mix: advertising (in both traditional and digital media), publicity, promotion, creative tactics, direct marketing, marketing-oriented public relations, buzz creation, and sponsorships. Communication theory and ethical practice. Use and effects of social media

Terms: Winter 2019

Instructors: Mary Dellar (Winter)