Diploma in Applied Marketing (30 credits)

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Offered by: Career & Professional Develop     Degree: Diploma in Applied Marketing

Program Requirements

The Diploma in Applied Marketing is intended for students who wish to build on their previous university studies to help prepare themselves for marketing positions in business, industry, or not-for-profit organizations, or to make a career change. This program will introduce students to theories, practices, and recent developments in the field of marketing, and provide and opportunity to apply these in practical situations. Students must have a Bachelor's degree in any discipline with a minimum CGPA of 3.0 out of 4.0 or 3.2 out of 4.0 in the last two years of full-time academic studies.

Required Courses

  • CMIS 542 Strategic Internet Marketing (3 credits)

    Offered by: Career & Professional Develop (School of Continuing Studies)

    Overview

    Management Information Systems : Introduction to electronic marketplaces and their evolving role in e-business focusing predominantly on the use of general and vertical marketplaces by businesses. Social media marketing including new channels of marketing, advertising and communication will also be discussed.

    Terms: Fall 2014, Summer 2015

    Instructors: Bassem Jouini (Fall) Nicolette Papastefanou, Adam Muscott (Summer)

  • CMR2 542 Marketing Principles and Applications (3 credits)

    Offered by: Career & Professional Develop (School of Continuing Studies)

    Overview

    Marketing : Covers the different aspects of marketing operations: the marketing concept, the analysis and research of market opportunities, the planning, implementation, and control of the marketing program (Product, Promotion, Distribution, and Pricing). The course focuses on Canadian market environment and Canadian marketing institutions. Lectures and case studies on an individual basis and/or involving team work will be used.

    Terms: Fall 2014, Winter 2015, Summer 2015

    Instructors: David Lewis Moscovitz (Fall) George Dracopoulos (Winter) Charles Royce (Summer)

  • CMR2 543 Marketing of Services (3 credits)

    Offered by: Career & Professional Develop (School of Continuing Studies)

    Overview

    Marketing : Concepts of service marketing. Current trends. Strategic marketing plans for services. Customer satisfaction issues in services marketing: timing, communication, quality, loyalty. Service marketing for private and public sectors.

    Terms: Winter 2015

    Instructors: David Lewis Moscovitz (Winter)

  • CMR2 548 Processes of Marketing Research (3 credits)

    Offered by: Career & Professional Develop (School of Continuing Studies)

    Overview

    Marketing : Comprehensive review of statistics, with emphasis on key issues required to understand and communicate marketing information: descriptive statistics, measures of central tendency, theory of probability, normal distributions, hypothesis testing, correlation and regression. Marketing research: qualitative and quantitative data collection techniques, interpretation of secondary on-line research.

    Terms: Fall 2014, Winter 2015

    Instructors: Steven Letovsky (Fall) Steven Letovsky (Winter)

  • CMR2 549 Strategic Selling (3 credits)

    Offered by: Career & Professional Develop (School of Continuing Studies)

    Overview

    Marketing : Theories and practices of personal selling. Principles of sales management. Customer experience. organizational sales strategy, development of relationship, product, customer and presentation strategies, sales team management, measurement of service quality, feedback research, and management of customers’ expectations.

    Terms: Fall 2014

    Instructors: Bruno Delorme (Fall)

  • CMR2 556 Buyer Behaviour (3 credits)

    Offered by: Career & Professional Develop (School of Continuing Studies)

    Overview

    Marketing : This course focuses on the behaviour of the consumer in the marketplace and the research approaches used to gain an understanding of that behaviour. Once sensitized to issues of human behaviour in this context, students develop a deeper understanding of the basic processes specific to consumer behaviour.

    Terms: Winter 2015

    Instructors: Mary Ann Lisa Cipriano (Winter)

  • CMR2 564 Marketing Communications: A Strategic Approach (3 credits)

    Offered by: Career & Professional Develop (School of Continuing Studies)

    Overview

    Marketing : Strategic approach to the integrated marketing communications mix: advertising, promotion, creative, direct marketing, public relations, and sponsorships. Use and effects of social media. Communication theory and ethical issues.

    Terms: Winter 2015

    Instructors: Steven Letovsky (Winter)

  • CMR2 566 Global Marketing Management (3 credits)

    Offered by: Career & Professional Develop (School of Continuing Studies)

    Overview

    Marketing : Marketing management considerations of a company seeking to extend beyond the confines of its domestic market. A review of product, pricing, channels of distribution and communications policies to develop an optimum strategy (between adapting completely to each local environment and standardizing across them) for arriving at an integrated and profitable operation. Particular attention to international marketing and exporting in the Canadian context.

    Terms: Winter 2015, Summer 2015

    Instructors: Bruno Delorme (Winter) Lee Desrosiers (Summer)

  • CMR2 570 Strategic Marketing Planning (3 credits)

    Offered by: Career & Professional Develop (School of Continuing Studies)

    Overview

    Marketing : Planning and decision-making. Strong quantitative component and focus on situational analysis and strategy development. Special attention to the role of marketing strategy in society and on its relevance to the firm, organization, and individual. Case analyses and field work.

    Terms: Summer 2015

    Instructors: David Lewis Moscovitz (Summer)

  • CPL2 510 Communication and Networking Skills (3 credits)

    Offered by: Career & Professional Develop (School of Continuing Studies)

    Overview

    Policy : This course will provide students with leadership skills pertaining to communication and networking in the workplace. Topics covered include influencing, appraising situations, business networking, teamwork and delivering effective presentations.

    Terms: Fall 2014, Winter 2015, Summer 2015

    Instructors: Yvonne Callaway, Brendan Walsh (Fall) Bruno Delorme (Winter) Charles Pitts (Summer)

School of Continuing Studies—2014-2015 (last updated Feb. 18, 2014) (disclaimer)