- Curious about creative and engaging ways to connect with our web-savvy students?
- Wondering about the current trends and approaches to communications at McGill?
- Want to hear about lessons other student-facing units have learned about communicating via digital platforms and other communication tools?
This year’s Advising Day focused on all of these questions related to communications… and more!
Wednesday, June 15, 2016 (LEA 232)
AGENDA
9:30 - 9:45 a.m. | Welcome
9:45 - 10:15 a.m. | Doug Sweet, Director, McGill Internal Communications
What we have here is NOT a failure to communicate
A university is a challenging place for communicators – not the least because so many of the people who work at one think they are communicators themselves! But other challenges arise from the diversity inherent in a large, diverse community which celebrates freedom of expression and has multiple, sometimes conflicting, agendas. On top of that, delivering a message is made ever more complex by the enormous changes we've seen in technology and the evolution of social media. So, let's talk about all this.
10:15 - 10:45 a.m. | Charles Pitts, Executive Public Relations Consultant
Transactional Analysis and Communication
10:45 - 11:30 a.m. | Networking and Coffee Break
11:30 a.m. - 12:20 p.m. | Panel Discussion
Trials, Tribulations and Triumphs in Communications
Panel Participants
Dorothy Apedaile - Peer Health Educator and Communications Coordinator, Healthy McGill
Anurag Dhir - Community Engagement Officer, Social Equity and Diversity Education (SEDE) Office
Caroline Guay - International Student Development & Communications Manager, International Student Services
Cara Piperni - Director, Scholarships and Student Aid Office
Clare Raspopow - Residence Life Advisor, Student Housing and Hospitality Services
Moderator: Rosalia Felice
12:20 - 12:30 p.m. | Closing Remarks
Our Speakers
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Doug Sweet, Director |
Doug Sweet has been at McGill eight years, half of them as Director of Media Relations, half as Director of Internal Communications, where he works with senior administration and others to develop appropriate and timely messages to and for various components of the large and diverse community that is McGill. Prior to that, he spent 30 years working in newspapers in different parts of Canada, including 23 years at the Montreal Gazette, where he served as a reporter and editor in various capacities. Doug is a graduate of Trent University, is married and has two grown sons.
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Charles Pitts is a senior, bilingual executive with extensive corporate affairs experience in Canada and Europe. He lectures in public relations, crisis communications and Organizational Behaviour at the McGill School of Continuing Studies, where he is a member of the Advisory Board. Charles began his career in corporate communications and audio visual in the telecommunication industry, eventually becoming Director of Public Affairs, Eastern Canada & Director of Translation Services, Northern Telecom Canada.
He held senior executive roles in the not-for-profit sector (Centraide, Kidney Foundation, and Conservative Party of Canada). He was vice president of communications, Sandoz Canada (now Novartis) and Global Brand Manager Sandoz Pharmaceuticals AG in Basel, Switzerland, as well as vice president, government & public affairs, Pfizer Canada and vice-president communications with Astral Communications. Charles heads Oromedia which specializes in health communications and drug reimbursement. He holds an M.A. in Counselling Psychology and is a registered psychotherapist.