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Making Sense of Synaesthesia Is Harder Than It Looks

28 Jul 2022

Does the sound of a drill smell like bleach to you? I don’t mean that in a poetic, “trying to be interesting” kind of way. I mean, when you hear the sound of a drill, can you automatically smell...

Can You Picture This? Some People Can’t

17 Apr 2020

A daydream solved an important problem in the 19th century. Chemists were trying to elucidate the molecular structure of benzene, a petrochemical that is now used in the production of styrene and...

The Power of Imagination

20 Mar 2017

Apparently, stores in Poland once ran out of red underwear because a study that showed girls wearing the red under garment did better on their high school exams that those who favoured other...

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