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The Goop Lab Experiments With Viewers’ Credulity

24 Jan 2020

There is a lot of schadenfreude at the sight of Gwyneth Paltrow, high priestess of aspirational brand Goop, sadly eating a reconstituted soup that looks like it was partly digested and regurgitated...

Goop Men: Putting a Soul Patch on Well-Off Woo Brand

6 Jun 2019

Gwyneth Paltrow’s commonwealth of aspirational feel-goodery is now reaching across the gender aisle with Goop Men. There’s the good, there’s the bad, and there’s the snugly, like this $28,900...

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