Areas of Expertise

We act strategically and purposefully to support the University’s mission. We realize that being the best-possible communications and external relations team is an ongoing process, not an end in itself. We therefore challenge ourselves to keep learning, and we share our growing expertise with our colleagues throughout McGill.

 

Laptop computer on a table

Media Relations

  • Media training
  • Press releases

 

McGill downtown campus

Internal Communications

  • McGill Reporter
  • What’s New e-newsletter
  • Alnotes mass emails

 

 

People looking at their cellphones

Social Media

  • Social media consultation for faculties and departments

 

Woman working on a drawing tablet

Graphic Design

  • Print and digital design
  • Branding and identity
  • Displays and signage

 

 

Man typing on a laptop

Digital Communications

  • Web site planning, creation and optimization
  • Online marketing
  • Web user research
  • Web analytics

 

Video camera

Live Events

  • Audiovisual support for live events
  • Live-streaming / recording events
  • Webcasts and virtual meetings

 

 

Photography/film studio

Video Production

  • Filming
  • Editing and post-production
  • Podcasts

 

Someone reading a dictionary

Translation

  • Translation
  • Revision and proofreading of texts
  • Terminological assistance

 

 

Two people in suits shaking hands

Government Relations

  • Ensuring alignment of University advocacy strategies
  • Stewardship of relationships with government officials
  • Monitoring government priorities and policy developments

 

Two women in a meeting

Integrated Strategy & Communications

  • Integrated communication plans
  • Announcements
  • Advocacy
  • Brokering partnerships
  • Event planning support

 

 
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