Thomas Dotzel

Professor Thomas Dotzel has won the 2013 Best Services Article Award at the 23rd annual Frontiers in Service Conference held in Miami from June 26-29, 2014. The award comes from the American Marketing Association’s Services Marketing Special Interest Group, an organization comprised of the world’s top services marketing scholars, and is designed to honour the best services paper across all journals in the prior year (2013).

Classified as: Marketing, Thomas Dotzel
Category:
Published on: 11 Jul 2014

Authors: Dotzel, Thomas; Shankar, Venkatesh; Berry, Leonard L.

Publication: Journal of Marketing Research, April 2013

Abstract:

Classified as: Thomas Dotzel
Category:
Published on: 10 May 2013