Monday, January 15, 2024toThursday, February 29, 2024

Join our inaugural Retail Creative Collab x Nespresso!

Nespresso is all about experience. This will be an inspiring competition designed to promote collaboration and provide participating student teams the opportunity to ideate a creative strategic solution for a leading premium retail brand. BSRM and Nespresso Canada will challenge teams to generate creative, collaborative, and scalable strategy to attract the student customer segment to the Nespresso brand.

The Challenge

To unleash Nespresso Canada’s full market potential and drive new customer acquisition in the coming years, it will require creating value and improving its relevance for younger age groups (18+). For this competition, Nespresso would like to focus specifically on students as the target market for the proposed ideas.


What to expect?

Phase 1

Ideation submission requirements:
  • 5-page slide deck
  • 90-second ‘elevator pitch’ video
Evaluation criteria:
  • Creativity and Innovation
  • Scalability and Feasibility
  • Impact on business stakeholders and customers
Timeline:

Phase 1 Submission Deadline:
Monday, January 22, 2024 at 9:00 am EST to bsrm [at] mcgill.ca

Five (5) finalist teams will be announced:
Friday January 26th, 2024.

Final Phase

Finalist teams will gain invaluable support by having access to Nespresso experts and resources to take their final presentations to the next level.

Activities include:
  • Nespresso Virtual Branding Workshop
  • Mentoring Sessions: each team will be assigned their own mentor from the senior leadership team at Nespresso Canada
Final presentation requirements:
  • 10-page slide deck
  • 10-minute presentation
  • 5-minute Q+A
Evaluation criteria:
  • Creative and Innovative
  • Team Collaboration
  • Scalable and Feasible
  • Business Impact
  • Sustainable
Timeline:

In-person final at Nespresso HQ:
Monday February 26th, 2024. 9:00 am – 11:30 am

Classified as: Bensadoun School of Retail Management, Retail Creative Collab x Nespresso
Monday, March 25, 2024 12:00to13:00

Join us for an online information session to learn about the new Master of Management in Retailing program at McGill University.

Date: Monday, March 25, 2024

Time: 12:00 PM-01:00 PM EST (Online)

 

 

Classified as: Master of Management in Retailing (MMR), Bensadoun School of Retail Management
Monday, April 22, 2024 12:00to13:00

Join us for an online information session to learn about the new Master of Management in Retailing program at McGill University.

Date: Monday, April 22, 2024

Time: 12:00 PM-01:00 PM EST (Online)

 

 

Classified as: Master of Management in Retailing (MMR), Bensadoun School of Retail Management
Wednesday, June 5, 2024 09:00toFriday, June 7, 2024 17:00

The Bensadoun School of Retail Management in collaboration with the McGill Executive Institute is excited to announce our next Retail Executive Education program:

Excelling in the New World of Retail

Accelerate your digitization & omni-channel transformation

June 5-7, 2024

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