Want to Charge More? Then Explain What You Do More Clearly
What happens when people don’t understand the work you do? Worse still, what happens when your job relies on the input (financial and otherwise) of the public and clients who incorrectly think they understand the nature of your work?
Research I conducted in conjunction with researchers at a number of universities analysed just this, and we found that in complex professions such as the legal, nursing, accountancy and architecture sectors, both pay and performance can suffer when clients don’t fully understand a profession.
-Article by Heather Vough
Read full article: Real Business, November 26, 2013